Medicinal Product Life Cycle Strategy
PharmaQuest provides marketing research and consulting in all stages of the life cycle of medicinal products, in Rx & OTC medications as well as medical devices.
In the Pre-clinical stage (Phases 1-3) we perform research studies among KOLs, we identify unmet needs in the area, we map the market and calculate market sizing,
In the pre-launch stage we provide our clients with Market and Situational Analysis, segmentation and targeting of physicians and other target groups. The results of which, constitute the basis of strategic decisions.
In the Launch stage we measure for our clients their products' penetration and growth by means of Tracking (ATU) studies, recall tests, and physicians' satisfaction with medical representatives' conduct.
In the Growth and Maturity stages we perform studies for assisting change in strategic decisions on demand and according to clients' needs.
And in Saturation and Decline we help by offering interactive solutions maximize sales.