Research methods & Target populations

PharmaQuest performs Qualitative and Quantitative studies among the following populations:

•  Physicians of most specialties

•  Nurses and medical staff 

•  Other professionals:

         •  Pharmacists, physiotherapists, dieticians

         •   KOLs 

         •   Payers

         •   Policy makers and health executives 

         •  General public

         •   Age specific market segments like teenagers, young adults, adults over 45, women or men

         •  Patients of any needed pathology 

At PharmaQuest, before deciding on sample size, the target populations is closely investigated with respect to different groups within the target population, their size and the geographic distribution. Representative sampling of physicians and other professional personnel is done according to well defined and known parameters. 

In on-line studies each physician has an equal probability to participate in the survey since a link with an invitation to participate in the survey is sent to all physicians in a specific specialty. 

Sampling points of sale, pharmacies or clinics are done according to geographic distribution and other specific parameters.

Patients are reached either with the assistance of physicians (in rare diseases) or using an on-line, population representative, large panel of 100,000 participants, or patient advocacy groups.

 The population representative, large panel of 100,000 participants is utilized for performing population surveys as well.

 In the general population and among specific segments of the population, the definition of the characteristics of the sample is based on data derived from the Israeli Central Bureau of Statistics. General public on-line samples are later on validated and weighted according to data from the Central Bureau of Statistics. Reaching the general public in online studies is done via banners in Facebook and Google ads or through specific websites, so as to enable each surfer to be included in the sample.