Online Data Collection

Types of Studies performed by PharmaQuest:

Desk studies

Qualitative Studies:

• Focus groups

• In depth interviews

• Observational studies at the point of sale

• Ethnographic studies

• Mystery shopping

Quantitative Studies:

• Omnibus and fast on-line studies in primary care physician

• ATU –attitude and usage studies in all therapeutic areas

• Message recall tests

• Assessment of field force effectiveness

• Marketing and advertising concepts, copy and detail-aids on-line tests

• Market Mapping Analysis of markets and market potential

• Assessing the feasibility of new products introduction to the market or changing features of existing products, including potential calculations.

• Segmentation and Targeting studies for assessing marketing strategy

• Positioning and branding studies designed for formulating marketing strategy

• Physicians and HMO satisfaction with company services

• Company/product image studies correlated with prescribing behaviour

• Tests to assess the effectiveness of promotional activity

• Market share analysis

• Surveys designed for public relations or advertising campaigns' use

• Patient record tracking studies for clinical research and marketing purposes

• New product testing and developing