Online Data Collection

•  Omnibus and fast on-line studies in primary care physician

•  ATU –attitude and usage studies in all therapeutic areas

•  Message recall tests

•  Assessment of field force effectiveness  

•  Marketing and advertising concepts, copy and detail-aids on-line tests 

•  Market Mapping Analysis of markets and market potential

•  Assessing the feasibility of new products introduction to the market or changing features of existing products,       including potential calculations.

•  Segmentation and Targeting studies for assessing marketing strategy 

•  Positioning and branding studies designed for formulating marketing strategy

•  Physicians and HMO satisfaction with company services

•  Company/product image studies correlated with prescribing behaviour

•  Tests to assess the effectiveness of promotional activity

•  Market share analysis

•  Surveys designed for public relations or advertising campaigns' use

•  Patient record tracking studies for clinical research and marketing purposes

•  New product testing and developing