Creating & analyzing Marketing Concepts & Messages

PharmaQuest assists companies in the process of concept & messages development for a new or existing medicinal product. 

 

Traditionally, marketing concepts are tested in focus groups, yet the on-line data collection method provides reliable and statistically significant results at the cost of one focus group.

Focus groups usually consist of 8-10 participants, whereas our on-line tests reach 

sample sizes of 30 to 100 physicians, depending on target group size, or budget.

 

The results provided, reflect and mimic the physician in real world situation when he/she is exposed to the advertising concept.

By means of the online system, any promotional means of communication for promotion, can be tested to get physician's feedback for decision making.

After developing the concept and messages they are communicated to the physicians by the medical representatives. Later on, after several months a Recall Test is performed to assess physicians' recall of the messages. 

 

PharmaQuest uses advanced models to perform Recall Tests, which provide companies with a wide span of information both about Reps' activity and about the quality of the messages.